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科图分类法:
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F713.8/1 版次： |
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中图分类法:
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F713.8 版次： |
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著者:
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Belch, George E. |
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题名:
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Advertising and promotion : [ an integrated marketing communications perspective /] / , |
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版次:
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6th ed. |
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出版发行:
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出版地： Boston, Mass. : 出版社： McGraw-Hill/Irwin, 出版日期： c2004. |
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载体形态:
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1 v. (various pagings) : col. ill., ports. ; 28 cm. |
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附注:
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Previous ed.: 2001. |
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主题词:
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Advertising. |
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主题词:
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Sales promotion. |
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主题词:
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Communication in marketing. |
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主要责任者:
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Belch, Michael A. |
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索书号:
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F713.8/1=6 |