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科图分类法:
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F713.55/1 版次： |
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中图分类法:
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F713.55 版次： |
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著者:
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Hawkins, Del I. |
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题名:
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Consumer behavior : [ building marketing strategy /] / , |
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版次:
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9th ed. |
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出版发行:
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出版地： Boston : 出版社： McGraw-Hill Irwin, 出版日期： c2004. |
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载体形态:
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xxvi, 790 p. : col. ill. ; 27 cm + 1 computer laser optical disc (4 3/4 in.) |
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附注:
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Title on disc: DDB Needham lifestyle survey data disk for use with Consumer behavior : building marketing strategy. |
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主题词:
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Consumer behavior United States. |
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主题词:
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Market surveys United States. |
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主题词:
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Consumer behavior United States |
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主要责任者:
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Best, Roger J. |
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主要责任者:
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Coney, Kenneth A. |
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索书号:
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F713.55/1=9 |