科图分类法:	F731.46/1 版次：
中图分类法:	F731.46 版次：
著者:	Mathieson, Rick.
题名:	Branding unbound : [ the future of advertising, sales, and the brand experience in the wireless age /] / ,
出版发行:	出版地： New York : 出版社： AMACOM, 出版日期： c2005.
载体形态:	ix, 244 p. : ill. ; 24 cm.
内容提要:	"Leading companies such as Wal-Mart, McDonald's, Starbucks, Kellogg's, MTV, Procter & Gamble, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns, and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business." "In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers' attention and win their loyalty."--BOOK JACKET.
主题词:	Mobile commerce.
主题词:	Product management.
索书号:	F731.46/1