科图分类法:	F713.3/3 版次：
中图分类法:	F713.3 版次：
著者:	Steinmetz, Lawrence L.
题名:	How to sell at margins higher than your competitors : [ winning every sale at full price, rate or fee /] / ,
出版发行:	出版地： Hoboken, N.J. : 出版社： John Wiley & Sons, 出版日期： c2006.
载体形态:	xiv, 258 p. : ill. ; 24 cm.
内容提要:	"The toughest challenge that salespeople and business leaders face today is the battle against lower-priced competitors. How you deal with that will probably determine whether your business thrives or dies." "In How to Sell at Margins Higher Than Your Competitors, sales gurus Lawrence Steinmetz, PhD, and William Brooks show you how to stop racing your competitors to bankruptcy court and start selling at prices that actually earn you a profit. They explain that business is a game of margins, not volume, and that competing on price might be a surefire way to increase your sales - but it will run your business into the ground."
内容提要:	"This one-of-a-kind sales guide shows you how to find the competitive advantage that lets you sell at higher prices. Plus, it presents proven strategies for selling based on value rather than price, how to price products or services correctly in the first place, how to withstand pressure to cut prices, and how to put it all together into a sales strategy that keeps you profitable."--BOOK JACKET.
主题词:	Pricing.
主题词:	Profit.
主题词:	Selling.
主要责任者:	Brooks, William T.
索书号:	F713.3/3