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科图分类法:
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F272.9/9 版次： |
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中图分类法:
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F272.9 版次： |
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著者:
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Sims, Michael. |
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题名:
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Working with agencies : [ an insider's guide /] / , |
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出版发行:
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出版地： Chichester : 出版社： John Wiley, 出版日期： 2005. |
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载体形态:
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xii, 203 p. : ill. ; 26 cm. |
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附注:
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Formerly CIP. |
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内容提要:
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"Working with Agencies has been written for marketers and those involved in purchasing in client organizations who want to refine their skills in the key areas of selecting an agency, briefing creative work, creative evaluation and developing campaigns together. Mike Sims explores the partnership from both sides, stressing that even the most creative products require a logical approach to communication, and shows how clients can ensure that their relationships deliver real value, efficient campaigns and a strong market presence."--BOOK JACKET. |
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主题词:
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Advertising agencies. |
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索书号:
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F272.9/9 |