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科图分类法:
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F27/56 版次： |
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中图分类法:
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F27 版次： |
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著者:
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Christensen, Clayton M. |
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题名:
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The innovator's dilemma : [ when new technologies cause great firms to fail /] / , |
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出版发行:
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出版地： Boston, Mass. : 出版社： Harvard Business School Press, 出版日期： c1997. |
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载体形态:
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xxiv, 225 p. : ill. ; 24 cm. |
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内容提要:
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This book takes the radical position that great companies can fail precisely because they do everything right. It demonstrates why outstanding companies that had their competitive antennae up, listened astutely to customers, and invested aggressively in new technologies still lost their market leadership when confronted with disruptive changes in technology and market structure. And it tells how to avoid a similar fate. Using the lessons of successes and failures of leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. These principles will help managers determine when it is right not to listen to customers, when to invest in developing lower-performance products that promise lower margins, and when to pursue small markets at the expense of seemingly larger and more lucrative ones. |
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主题词:
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Creative ability in business. |
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主题词:
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Industrial management. |
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主题词:
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Customer services. |
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主题词:
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Success in business. |
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索书号:
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F27/56 |