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科图分类法:
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F713.50/12 版次： |
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中图分类法:
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F713.50 版次： |
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著者:
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Levinson, Jay Conrad |
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题名:
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Guerrilla marketing in 30 days / / , |
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其它题名:
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Guerrilla marketing in thirty days |
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出版发行:
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出版地： [Irvine Calif.] : 出版社： Entrepreneur Media, 出版日期： c2005. |
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载体形态:
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xv, 272 p. ; 24 cm. |
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附注:
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Includes index. |
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内容提要:
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"In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics." "From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas, and values - where the major ingredients are time, energy, and imagination, not hard-earned profits. And on each and every day you'll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers."--BOOK JACKET. |
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主题词:
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Marketing. |
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主题词:
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Advertising. |
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主要责任者:
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Lautenslager, Al. |