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科图分类法:
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F406.6/1 版次： |
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中图分类法:
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F406.6 版次： |
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著者:
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Karol, Robin |
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题名:
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New product development for dummies / / , |
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其它题名:
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New product development |
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出版发行:
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出版地： Hoboken, NJ : 出版社： Wiley publishing 出版日期： 2007. |
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载体形态:
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xxii, 357 p. : ill. ; 24 cm. |
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内容提要:
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The book describes how to excel in developing new products, from creating new product strategy, to anticipating the needs of the marketplace and generating ideas, to successfully executing the product launch. |
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主题词:
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New products |
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索书号:
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F406.6/1 |