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科图分类法:
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F27/82 版次： |
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中图分类法:
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F27 版次： |
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著者:
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Anderson, Chris, |
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题名:
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The long tail : [ why the future of business is selling less of more /] / , |
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版次:
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1st ed. |
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出版发行:
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出版地： New York : 出版社： Hyperion, 出版日期： c2006. |
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载体形态:
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xii, 238 p. : ill. ; 25 cm. |
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内容提要:
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"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve."--BOOK JACKET. |
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主题词:
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Market segmentation. |
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主题词:
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Internet marketing. |
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主题词:
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Marketing Technological innovations. |
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索书号:
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F27/82 |