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科图分类法:
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F274/10 版次： |
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中图分类法:
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F274 版次： |
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著者:
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Hodge, Richard. |
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题名:
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The mind of the customer : [ how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success /] / , |
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出版发行:
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出版地： New York, N.Y. ; 出版社： McGraw-Hill, 出版日期： c2006. |
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载体形态:
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xxii, 242 p. : ill., ports. ; 24 cm. |
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内容提要:
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"The Mind of the Customer offers an in-depth analysis of today's customers' wants, needs, and problems, and reveals groundbreaking insights into the new expectations of today's top sales executives. Drawing from their interviews with 96 high-level executives at corporations such as Lexus, Nokia, and UPS, The Real Learning Company's Richard Hodge and Lou Schachter uncover what the new generation of salespeople needs to know to succeed - what clinches the deal, what loses it. The Mind of the Customer presents a four-pillared approach that defines a worldclass sales force strategy."--BOOK JACKET. |
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主题词:
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Marketing. |
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主题词:
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Sales executives. |
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主题词:
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Selling. |
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主题词:
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Success in business. |
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主要责任者:
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Schachter, Lou. |
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索书号:
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F274/10 |