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科图分类法:
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C912.3/6 版次： |
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中图分类法:
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C912.3 版次： |
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著者:
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Aronson, Merry. |
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题名:
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The public relations writer's handbook : [ the digital age /] / , |
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版次:
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2nd ed. |
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出版发行:
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出版地： San Francisco, CA : 出版社： Jossey-Bass, 出版日期： c2007. |
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载体形态:
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xvi, 349 p. ; 24 cm. |
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附注:
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Includes index. |
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内容提要:
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"The second edition of The Public Relation's Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age."--BOOK JACKET. |
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主题词:
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Authors. |
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主题词:
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Public relations Authorship. |
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主题词:
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Public relations. |
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主题词:
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Publicity. |
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主要责任者:
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Amos, Carol. |
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主要责任者:
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Spetner, Don. |
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索书号:
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C912.3/6 |