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科图分类法:
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F423/1 版次： |
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中图分类法:
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F423 版次： |
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著者:
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Fernandez, Juan Antonio, |
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题名:
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China CEO : [ a case guide for business leaders in China /] / , |
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出版发行:
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出版地： Singapore : 出版社： Wiley, 出版日期： 2007. |
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载体形态:
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xviii, 286 p. : ill., maps ; 25 cm. |
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附注:
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Companion guide to: China CEO : voices of experience from 20 international business leaders. |
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内容提要:
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"Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast-paced business environment and surprisingly aggressive local competitors, This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses."--BOOK JACKET. |
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主题词:
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Industrial management China |
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主题词:
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Management China |
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主题词:
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Business enterprises China |
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主要责任者:
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Shengjun, Liu. |
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索书号:
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F423/1 |