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科图分类法:
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F27/116 版次： |
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中图分类法:
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F27 版次： |
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著者:
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Marcus, Alfred Allen, |
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题名:
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Big winners and big losers : [ the 4 secrets of long term -business success and failure /] / , |
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出版发行:
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出版地： Upper Saddle River, N.J. : 出版社： Wharton School Pub., 出版日期： c2006. |
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载体形态:
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xxv, 396 p. : ill. ; 24 cm. |
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附注:
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Includes index. |
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内容提要:
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"What keeps great companies winning, year after year, even as yesterday's most hyped businesses fail? It's not what you think - or what you've read. To find the real answers, strategic management expert Alfred A. Marcus systematically reviewed detailed performance metrics for the 1,000 largest U.S. corporations, identifying the 3.2 percent that have consistently outperformed their industries for a full decade (1992-2002). Big Winners and Big Losers shows you how these consistent winners build the strategies that drive their success; move toward market spaces offering superior opportunity; and successfully manage the tensions between agility, discipline, and focus."--BOOK JACKET. |
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主题词:
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Success in business |
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主题词:
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Industrial management |
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主题词:
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Corporations |
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主题词:
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Business failures. |
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主题词:
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Strategic planning. |
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主题词:
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Management. |
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索书号:
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F27/116 |