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科图分类法:
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F27/127 版次： |
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中图分类法:
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F27 版次： |
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著者:
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Love, John. |
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题名:
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McDonald's : [ behind the arches /] / , |
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版次:
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Rev. ed. |
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出版发行:
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出版地： New York : 出版社： Bantam Books, 出版日期： 1995. |
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载体形态:
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486 p., [16] p. of plates : ill. ; 24 cm. |
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附注:
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Includes index. |
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内容提要:
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"McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world."--BOOK JACKET. |
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内容提要:
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McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world. |
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主题词:
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Restaurateurs United States |
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索书号:
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F27/127 |