科图分类法:	J534/6 版次：
中图分类法:	J534 版次：
著者:	King-Gordon, Stacey.
题名:	Packaging makeovers : [ graphic redesign for market change /] / ,
出版发行:	出版地： Gloucester, Mass. : 出版社： Rockport Publishers, 出版日期： c2005.
载体形态:	160 p. : ill. ( some col.) ; 29 cm.
内容提要:	"Whether a company has been in business for one year or for one hundred years, redesigns are an inevitable and expensive part of doing business that can have vast ramifications. So while redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner - who has to make the all-important decision to redesign - as well as for the messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to pick up inexpensive-looking boxes, someone looking for an upscale line of cosmetics might reach for black and gold embossed packages." "Designers must use many tactics to grab consumers' attention, so understanding what designs will speak to different markets is vital for success in today's competitive market. This book walks readers through the many approaches to packaging design, so business people and designers alike can choose the right strategy for their products and their target market." "This book features dozens of redesigns for product packaging, from food to cosmetics to toys; tracks the makeover transformation using before, during, and after photos; and includes color palettes, sketches, type treatments, and more to illustrate how talented designers went from concept to execution."--BOOK JACKET.
主题词:	Branding (Marketing)
主题词:	Packaging Design.
索书号:	J534/6