科图分类法:	F036.3/1 版次：
中图分类法:	F036.3 版次：
著者:	Shermer, Michael.
题名:	The mind of the market : [ compassionate apes, competitive humans, and other tales from evolutionary economics /] / ,
版次:	1st ed.
出版发行:	出版地： New York : 出版社： Times Books, 出版日期： 2008.
载体形态:	xxiv, 308 p. ; 25 cm.
内容提要:	In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.--From publisher description.
主题词:	Evolutionary economics.
主题词:	Economics Psychological aspects.
索书号:	F036.3/1