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科图分类法:
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F713.3/9 版次： |
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中图分类法:
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F713.3 版次： |
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著者:
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Calvin, Robert J. |
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题名:
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Sales management / / , |
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出版发行:
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出版地： New York ; 出版社： McGraw-Hill, 出版日期： 2001. |
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载体形态:
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v, 253 p. : ill. ; 23 cm. |
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附注:
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Formerly CIP. |
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附注:
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Includes index. |
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内容提要:
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"Sales Management details the strategy, tactics, qualitative and quantitative knowledge, and hands-on instruction found in today's finest business schools and executive education seminars, then outlines a step-by-step model for constructing and maintaining a superior sales organization. Sales managers, sales force team leaders, marketing executives, and other professionals can use its proven formulas for success, case studies, exercises, charts, checklists, and quizzes."--BOOK JACKET. |
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主题词:
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Sales management. |
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索书号:
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F713.3/9 |