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语种:
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eng |
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科图分类法:
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K837.125.38 版次： |
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中图分类法:
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K837.125.38 版次： |
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著者:
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Knight, Philip H., |
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题名:
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Shoe dog : [ a memoir by the creator of Nike /] / , |
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其它题名:
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Memoir by the creator of Nike |
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版次:
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First Scribner hardcover edition. |
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出版发行:
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出版地： New York : 出版社： Scribner, an imprint of Simon & Schuster, Inc., 出版日期： 2016. |
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载体形态:
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386 pages ; 24 cm |
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内容提要:
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"In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the companys early days as an intrepid start-up and its evolution into one of the worlds most iconic, game-changing, and profitable brands. Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nikes annual sales top $30 billion. In this age of start-ups, Knights Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, its one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. |
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内容提要:
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Now, in a memoir thats surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with lifes Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers - as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything."-- |
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主题词:
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Businesspeople United States |
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主题词:
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Sporting goods industry History. United States |
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索书号:
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K837.125.38/6 |