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语种:
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eng |
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科图分类法:
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F713.3/10 版次： |
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中图分类法:
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F713.3 版次： |
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著者:
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Siggelkow, Nicolaj, |
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题名:
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Connected strategy : [ building continuous customer relationships for competitive advantage /] / , |
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出版发行:
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出版地： Boston, Massachusetts : 出版社： Harvard Business Review Press, 出版日期： [2019] |
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载体形态:
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xiv, 264 pages : illustrations ; 25 cm. |
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主题词:
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Relationship marketing. |
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主题词:
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Customer services Technological innovations. |
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主题词:
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Communication in consumer education. |
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主要责任者:
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Terwiesch, Christian, Terwiesch, Christian, |
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索书号:
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F713.3/10 |