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科图分类法:
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F406/11 版次： |
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中图分类法:
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F406 版次： |
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著者:
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Allen, Kathleen R. |
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题名:
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Complete MBA for dummies / / , |
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版次:
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2nd ed. |
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出版发行:
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出版地： Hoboken, N.J. : 出版社： Wiley, 出版日期： c2008. |
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载体形态:
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xviii, 414 p. : ill. ; 24 cm. |
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附注:
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Previous ed.: Foster City, Calif.: IDG, 2000. |
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附注:
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Includes index. |
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内容提要:
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This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk. |
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主题词:
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Industrial management. |
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主题词:
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Information technology Management. |
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主题词:
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Master of business administration degree. |
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主题词:
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Business education. |
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主要责任者:
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Economy, Peter. Economy, Peter. |
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索书号:
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F406/11 |