|
科图分类法:
|
F713.52/5 版次： |
|
中图分类法:
|
F713.52 版次： |
|
著者:
|
Hyman, Michael R. |
|
题名:
|
Marketing research kit for dummies / / , |
|
出版发行:
|
出版地： Hoboken, N.J. : 出版社： Wiley ; 出版日期： c2010. |
|
载体形态:
|
xiv, 392 p. : ill. ; 24 cm. + 1 DVD-ROM (4 3/4 in.) |
|
附注:
|
Includes index. |
|
内容提要:
|
Whether you?re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data. |
|
主题词:
|
Marketing research. |
|
主要责任者:
|
Sierra, Jeremy J. Sierra, Jeremy J. |
|
索书号:
|
F713.52/5 |