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科图分类法:
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F713.55/7 版次： |
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中图分类法:
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F713.55 版次： |
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著者:
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Genco, Stephen James. |
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题名:
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Neuromarketing for dummies / / , |
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出版发行:
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出版地： Mississauga, ON : 出版社： John Wiley & Sons Canada Ltd., 出版日期： c2013. |
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载体形态:
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xiv, 392 p. : ill. ; 23. |
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附注:
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Includes index. |
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内容提要:
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Neuromarketing is a cross-disciplinary field in which researchers study consumers' brain responses to brands, products, advertising, shopping, entertainment, and more. This guide covers this fascinating and expanding field in detail, and shows you how to use neuromarketing to your advantage. |
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主题词:
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Neuromarketing. |
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主题词:
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Marketing Psychological aspects. |
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主题词:
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Consumer behavior. |
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主要责任者:
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Pohlmann, Andrew P. Pohlmann, Andrew P. |
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主要责任者:
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Steidl, Peter. Steidl, Peter. |
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索书号:
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F713.55/7 |