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科图分类法:
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F713.55/10 版次： |
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中图分类法:
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F713.55 版次： |
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著者:
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Sauro, Jeff. |
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题名:
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Customer analytics for dummies : [ a Wiley brand /] / , |
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出版发行:
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出版地： Hoboken, NJ : 出版社： John Wiley & Sons, Inc., 出版日期： c2015. |
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载体形态:
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x, 324 p. : ill. ; 24 cm. |
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附注:
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Includes index. |
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内容提要:
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The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing. |
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主题词:
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Consumer behavior Data processing. |
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主题词:
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Consumers Research |
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主题词:
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Data mining. |
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主题词:
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Marketing research. |
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索书号:
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F713.55/10 |