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科图分类法:
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F276.3/3 版次： |
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中图分类法:
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F276.3 版次： |
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著者:
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Kennedy, Anna. |
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题名:
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Business development for dummies / / , |
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出版发行:
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出版地： Chichester, West Sussex : 出版社： John Wiley and Sons, Ltd., 出版日期： 2015. |
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载体形态:
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xiv, 402 p. : ill. ; 24 cm. |
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附注:
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Includes index. |
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内容提要:
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Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth |
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主题词:
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Success in business. |
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主题词:
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Small business Growth. |
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主题词:
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Service industries Management. |
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主题词:
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Strategic planning. |
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主题词:
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Industrial marketing. |
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索书号:
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F276.3/3 |