科图分类法:	TP311.13/14 版次：
中图分类法:	TP311.13 版次：
著者:	Marr, Bernard.
题名:	Big data for small business / / ,
出版发行:	出版地： Chichester, West Sussex, United Kingdom : 出版社： Wiley, 出版日期： 2016.
载体形态:	xi, 242 p. : ill. ; 24 cm.
附注:	Includes index.
内容提要:	Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. * Shows you how to use big data to make sense of user activity on social networks and customer transactions * Demonstrates how to capture, store, search, share, analyse and visualise analytics * Helps you turn your data into actionable insights * Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.
主题词:	Big data.
主题词:	Data mining.
主题词:	Organizational effectiveness Data processing.
索书号:	TP311.13/14