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科图分类法:
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F713.50/26 版次： |
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中图分类法:
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F713.50 版次： |
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著者:
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Vajre, Sangram. |
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题名:
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Account-based marketing for dummies / / , |
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其它题名:
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Account based marketing for dummies |
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出版发行:
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出版地： Hoboken, NJ : 出版社： John Wiley & Sons, Inc., 出版日期： c2016. |
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载体形态:
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xviii, 354 p. : ill. ; 24 cm. |
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附注:
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Includes index. |
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内容提要:
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Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results |
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主题词:
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Marketing Key accounts. |
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主题词:
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Selling Key accounts. |
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主题词:
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Relationship marketing. |
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主题词:
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Consumers Management. |
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主题词:
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Industrial marketing Management. |
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索书号:
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F713.50/26 |