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科图分类法:
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F274/19 版次： |
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中图分类法:
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F274 版次： |
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著者:
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Helgeson, Lars. |
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题名:
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CRM for dummies / / , |
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其它题名:
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Customer relations management for dummies |
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出版发行:
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出版地： Hoboken, New Jersey : 出版社： John Wiley & Sons, 出版日期： c2017. |
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载体形态:
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xv, 338 p. : ill., maps ; 24 cm. |
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附注:
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Embarking on your journey to complete CRM -- Gearing up internally for CRN -- Choosing the best software -- Organizing your CRM through segments and personas -- Creating story arcs and buyer journeys with CRM -- Defining process and your data model -- Setting up your CRM elements -- Capturing leads to build your CRM database -- Capturing leads with other methods -- Communicating effectively with email -- Joining the marketing automation revolution -- Managing your knowledge base in your CRM -- Managing projects with your CRM -- Managing events with your CRM -- Measuring business performance with CRM -- Gathering feedback and supporting customers -- Using analytics the right way -- Ten top-notch software review websites -- Ten common CRM mistakes. |
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附注:
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Includes index. |
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主题词:
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Customer relations Management. |
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主题词:
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Relationship marketing. |
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索书号:
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F274/19 |