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科图分类法:
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H019/24 版次： |
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中图分类法:
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H019 版次： |
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著者:
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Paulsen, Klaus Sommer, |
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题名:
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Integrated storytelling by design : [ concepts, principles and methods for new narrative dimensions /] / , |
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出版发行:
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出版地： New York, NY : 出版社： Routledge, 出版日期： 2021. |
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载体形态:
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xii, 274 p. : ill. ; 24 cm. |
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内容提要:
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"This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling, and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design, and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences"-- |
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主题词:
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Storytelling. |
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主题词:
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Narration (Rhetoric) |
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主题词:
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Marketing. |
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索书号:
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H019/24 |