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科图分类法:
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F713.8-095/1 版次： |
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中图分类法:
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F713.8-095 版次： |
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题名:
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Advertising and the European city : [ historical perspectives /] / , |
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出版发行:
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出版地： London : 出版社： Routledge, 出版日期： 2020. |
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载体形态:
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xviii, 225 p. : ill. ; 24 cm. |
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附注:
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Originally published: Aldershot: Ashgate, 2000. |
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内容提要:
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First published in 2000, this volume responds to the rise and spread of advertising throughout Europe and the world in the past one and a half centuries which is breathtaking in its scope and influence, now part of the way we think and live. Historians are only just beginning to understand this process, replacing outmoded theories of manipulation which focused on the advertiser with more sophisticated cultural explanations that centre on the way consumers filter and select messages creating new worlds of perception. The authors of this work find the origins and trace the development of this new world or perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and the Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in this work as a new way of perceiving and organising the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, or rearranging the mental map of modern life. |
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主题词:
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Advertising History. Europe |
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主要责任者:
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Wischermann, Clemens. Wischermann, Clemens. |
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主要责任者:
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Shore, Elliott, Shore, Elliott, |
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索书号:
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F713.8-095/1 |