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科图分类法:
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K837.125.38/10 版次： |
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中图分类法:
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K837.125.38 版次： |
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著者:
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Iger, Robert. |
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题名:
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The ride of a lifetime : [ lessons learned from 15 years as CEO of the Walt Disney Company /] / , |
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其它题名:
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Lessons learned from 15 years as CEO of the Walt Disney Company |
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出版发行:
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出版地： New York : 出版社： Random House, an imprint and division of Penguin Random House LLC, 出版日期： [2019] |
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载体形态:
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xxiii, 246 p., 8 unnumbered pages of plates : col ill. ; 25 cm. |
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附注:
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Includes index. |
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内容提要:
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Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger -- think global -- and turn Disney into a stronger brand in international markets. Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over. Now Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership. |
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主题词:
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Leadership. |
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主题词:
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Success in business. |
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主题词:
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Executives United States |
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主题词:
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Motion picture studios United States. |
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索书号:
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K837.125.38/10 |