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科图分类法:
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K837.125.38/11 版次： |
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中图分类法:
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K837.125.38 版次： |
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著者:
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Roman, Kenneth. |
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题名:
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The king of Madison Avenue : [ David Ogilvy and the making of modern advertising /] / , |
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其它题名:
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David Ogilvy and the making of modern advertising |
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版次:
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1st Palgrave Macmillan ed. |
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出版发行:
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出版地： New York : 出版社： Palgrave Macmillan, 出版日期： 2010. |
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载体形态:
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xiv, 282 p., [8] p. of plates : ill. ; 24 cm. |
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附注:
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Originally published: 2009. |
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内容提要:
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Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals. |
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主题词:
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Advertising executives United States |
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主题词:
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Advertising agencies History 20th century. United States |
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主题词:
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Advertising History 20th century. United States |
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索书号:
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K837.125.38/11 |