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科图分类法:
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F272.1/4 版次： |
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中图分类法:
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F272.1 版次： |
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著者:
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Kim, W. Chan. |
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题名:
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Blue ocean shift : [ beyond competing : proven steps to inspire confidence and seize new growth /] / , |
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出版发行:
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出版地： London : 出版社： Macmillan, 出版日期： 2017. |
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载体形态:
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xi, 322 p. : ill. ; 24 cm. |
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附注:
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"First published 2017 by Hachette Books"--T.p. verso. |
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内容提要:
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Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. Blue Ocean Shiftyour own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. |
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主题词:
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Marketing Management. |
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主题词:
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Market segmentation. |
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主要责任者:
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Mauborgne, Renee. Mauborgne, Renee. |
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索书号:
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F272.1/4 |