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科图分类法:
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F713.5/56 版次： |
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中图分类法:
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F713.5 版次： |
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著者:
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Ries, Al. |
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题名:
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The 22 immutable laws of branding : [ how to build a product or service into a world-class brand /] / , |
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其它题名:
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Twenty-two immutable laws of branding |
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其它题名:
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How to build a product or service into a world-class brand |
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出版发行:
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出版地： New York : 出版社： HarperBusiness, 出版日期： [2002] |
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载体形态:
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xvi, 255 p. : ill. ; 24 cm. |
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附注:
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"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." |
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附注:
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Includes index. |
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内容提要:
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The definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Claims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so. Tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. |
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主题词:
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Branding (Marketing) |
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主题词:
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Marketing Decision making. |
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主题词:
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Internet marketing. |
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主要责任者:
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Ries, Laura. |
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索书号:
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F713.5/56 |