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科图分类法:
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F760.5/1 版次： |
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中图分类法:
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F760.5 版次： |
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著者:
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Ries, Al. |
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题名:
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The origin of brands : [ discover the natural laws of product innovation and business survival /] / , |
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版次:
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First edition. |
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出版发行:
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出版地： New York : 出版社： HarperCollins, 出版日期： 2004. |
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载体形态:
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x, 308 p. : ill. ; 22 cm. |
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附注:
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Includes index. |
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内容提要:
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"In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success." "Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding."--BOOK JACKET. |
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主题词:
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Brand name products. |
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主题词:
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Branding (Marketing) |
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主题词:
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Brand name products Management. |
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主题词:
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New products Management. |
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主要责任者:
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Ries, Laura. |
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索书号:
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F760.5/1 |