(美)麦克·普罗克斯(Mike Proulx), 史黛丝·雪柏婷(Stacey Shepatin)著.社交电视：运营商如何通过电视关联网络、社交媒体及手机来吸引并留住观众：how marketers can reach and engage audiences by connecting television to web, social media, and mobile mike proulx & stacey shepatin.华中科技大学出版社,2020.
社交电视：运营商如何通过电视关联网络、社交媒体及手机来吸引并留住观众：how marketers can reach and engage audiences by connecting television to web, social media, and mobile mike proulx & stacey shepatin
