蔡国良著.品牌忠诚度在消失吗？:consumer knowledge development and its influence to brand loyalty：消费者知识形成及其对品牌忠诚的影响,机制和调节因素研究,consumer knowledge development and its influence to brand loyalty.经济管理出版社,2023.05.26.
品牌忠诚度在消失吗？:consumer knowledge development and its influence to brand loyalty：消费者知识形成及其对品牌忠诚的影响,机制和调节因素研究,consumer knowledge development and its influence to brand loyalty
