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""the glittering silver market" describes in much clarity, the history, experiences and expectations of consumers in this category. as a consumer banker in asia pacific, i found the research and forecast related to "silver" consumers in china, hong kong and taiwan particularly interesting. it is an excellent piece of work for the business as well as the leisure reader." - dicky yip, obe, executive vice president, bank of communications, general manager, hsbc. "dr. yuwa hedrick-wong has put his finger on a major consumer trend in asia: the rise of the elderly consumer market. through concise statistics, insightful observations and illuminating anecdotes, he has skillfully weaved a powerful and convincing story on the rise of the silver market in the major asian countries. it is a book that researchers, businessmen, financial analysts and public policy makers should read to derive deep insights on the enormous future impact of elderly consumer spending in asia." - professor tan kong yan, director, asia research center, nanyang technological university, former chief economist, ministry of trade and industry government of singapore. ""the glittering silver market" provides a detailed analysis of the financial powers of elderly populations in asia and its enormous potential. supported by excellent demographic and economic data, this book offers a fascinating insight on how to tap into this growing consumer market and the exciting new business opportunities it can offer for the future. a must-read for all marketers." - sam moon, managing director & ceo, dnm strategies. "many observers are beginning to worry about the huge demographic changes unfolding in asia mean for them. dr. hedrick-wong's book is thus timely, one that general readers as much as policy makers and businessmen watching trends will find helpful. he succinctly provides the reader with analyses of population trends in key countries together with projections which are particularly useful." - manu bhaskaran, partner/head, economic research, centennial group. show more (1)
literature and the law of nations, 1580-1680 is a literary history of international law in the age of shakespeare, milton, grotius, and hobbes. seeking to revise the ways scholars understand early modern english literature in relation to the history of international law, it argues that scholars of law and literature have tacitly accepted specious but politically consequential assumptions about whether international law is "real" law. literature and the law of nations shows how major writers of the english renaissance deployed genres like epic, tragedy, comedy, tragicomedy, and history to solidify the canonical subjects and objects of modern international law. by demonstrating how renaissance literary genres informed modern categories like public international law, private international law, international legal personality, and human rights, the book over its seven chapters and conclusion helps early modern literary scholars think anew about the legal entailments of genre and scholars in law and literature long accustomed to treating all law with a single broad brush better confront the distinct complexities, fault lines, and variegated histories at the heart of international law.
(来源indiebound) (1)
americans today are affectively polarized: they dislike and distrust those from the opposing political party more than they did in the past, with damaging consequences for their democracy. this element tests one strategy for ameliorating such animus: having ordinary democrats and republicans come together for cross-party political discussions. building on intergroup contact theory, the authors argue that such discussions will mitigate partisan animosity. using an original experiment, they find strong support for this hypothesis – affective polarization falls substantially among subjects who participate in heterogeneous discussion (relative to those who participate in either homogeneous political discussion or an apolitical control). this element also provides evidence for several of the mechanisms underlying these effects, and shows that they persist for at least one week after the initial experiment. these findings have considerable importance for efforts to ameliorate animus in the mass public, and for understanding american politics more broadly (1)
geared toward the unique challenges faced by self-employed businesswomen, the girl's guide to starting your own business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. caitlin friedman and kimberly yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting industries. their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses. show more (1)
simultaneously a handbook and a critique of one, beyond craft combines an orientation to the field of creative writing with an insight into current scholarship surrounding creative writing pedagogy. a much-needed alternative to the traditional craft guide, this text pairs advice and exercises on composition with an illuminating commentary on the issues surrounding these very techniques. teaching the craft whilst apprising students of the issues of craft pedagogy, this book allows them to gain an awareness of how current pedagogy comes at the expense of larger and increasingly relevant cultural concerns. westbrook and ryan bring emerging writers into the larger conversations that define the field, inviting them to: - contextualize their own writing practices and educational experiences in relation to the history of creative writing as an academic discipline. - determine how new critical lore and romantic mythology may affect—even distort—their understanding of literary production. - critically examine their notions of authorship, collaboration, and invention in relation to contemporary literary and rhetorical theory. - understand and evaluate the economic, social, political, and professional challenges facing creative writers today. - analyze the contemporary literary marketplace not only to identify potential publication contexts but also to understand how issues of diversity and bias affect writing communities. - reflect on how increasingly rapid technological developments may affect their own writing and the future of literature. earnestly self-aware throughout, beyond craft both inducts new writers into the field of creative writing and infuses them with an understanding of the wider dialogue surrounding their craft (1)
the cambridge companion to eighteenth-century thought gives a comprehensive overview of intellectual life in the eighteenth-century anglophone world at a time when the boundaries of knowledge were growing rapidly in response to a world undergoing radical change. organised in two parts, the volume begins with four wide-ranging chapters on key areas of thought: philosophy, science, political and legal theory, and religion. the second part comprises shorter chapters that focus on subjects of emerging inquiry, such as aesthetics, economics, and sensibility and emotion, as well as intellectual disciplines undergoing methodological evolution, such as history. a chronology is provided to help situate historical events, important thinkers, key publications, and intellectual milestones in relation to one another, and guides for further reading point the reader to avenues for deeper exploration of the companion's various topics (1)
the phenomenon of post-truth poses a problem for the public policy-oriented sciences, including policy analysis. along with “fake news,” the post-truth denial of facts constitutes a major concern for numerous policy fields. whereas a standard response is to call for more and better factual information, this element shows that the effort to understand this phenomenon has to go beyond the emphasis on facts to include an understanding of the social meanings that get attached to facts in the political world of public policy. the challenge is thus seen to be as much about a politics of meaning as it is about epistemology. the analysis here supplements the examination of facts with an interpretive policy-analytic approach to gain a fuller understanding of post-truth. the importance of the interpretive perspective is illustrated by examining the policy arguments that have shaped policy controversies related to climate change and coronavirus denial (1)
the term 'music sketch' relates to the vast variety of documents that are used by composers to work out a musical technique or idea and to prepare their work for performance or publication. these documents can often provide crucial insights into authorship, biography, editorial practice and musical analysis. this introduction provides students and scholars with the knowledge and skills they need to embark on research projects involving the study of composers' working documents. presenting examples of the compositional process over a 400-year period, it includes a selection of detailed case studies on how sketches were created and the techniques that were used, such as transcription and the sorting of loose leaves. numerous illustrations of manuscripts and autographs, many of which have never been published before, show how these vital documents can be used to better understand compositional processes (1)
the unauthorized biography of an immigrant's son whobecame a multibillionaire working for bill gates, and probably the highest-paid employee in american history. in january 2000, bill gates gave his vast responsibilities and title of microsoft ceo to his best friend steve ballmer, a man relatively unknown to the public. based on in-depth study and interviews with classmates and microsoft insiders, fredric alan maxwell vividly brings to life one of the technology industry's most colorful and controversial figures: steven anthony ballmer. from ballmer's relatively humble suburban detroit beginnings (where he and his archrival scott mcnealy went to competing high schools) and his 1974 meeting with gates in a harvard dorm, maxwell richly details how the competition addicts ballmer and gates have worked together for the past twenty years to form microsoft's ego and id. the up-by-the-bootstraps saga reveals both the good boy ballmer -- the dedicated son, great friend, and supportive schoolmate -- and the bad boy ballmer -- the ruthless businessman who earned the nickname "the em-balmer." show more (1)
the world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work every fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. but if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. guerrilla p.r. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. in clear and concise language, michael levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. you'll learn how to think like a publicist and map out the perfect strategy for success. show more (1)
this publication explores the interactions between the inhabitants of early medieval england and their contemporaries in continental europe. starting with a brief excursus on previous treatments of the topic, the discussion then focuses on anglo-saxon geographical perceptions and representations of europe and of britain's place in it, before moving on to explore relations with rome, dynasties and diplomacy, religious missions and monasticism, travel, trade and warfare. this element demonstrates that the anglo-saxons' relations with the continent had a major impact on the shaping of their political, economic, religious and cultural life (1)
this study examines a network of writers that coalesced around the publication of the history of mary prince (1831), which recounts prince's experiences as an enslaved person in the west indies and the events that brought her to seek assistance from the anti-slavery society in london. it focuses on the three writers who produced the text - mary prince, thomas pringle, and susanna moodie - with glances at their pro-slavery opponent, james macqueen, and their literary friends and relatives. the history connects the black atlantic, a diasporic formation created through the colonial trade in enslaved people, with the anglophone atlantic, created through british migration and colonial settlement. it also challenges romantic ideals of authorship as an autonomous creative act and the literary text as an aesthetically unified entity. collaborating with prince on the history's publication impacted moodie's and pringle's attitudes towards slavery and shaped their own accounts of migration and settlement (1)
widespread belief in the benefits of empathy and its healing power is evident in public discourse and across diverse news and social media outlets around the world. yet research reveals that empathy can sometimes have adverse effects on individuals' intergroup attitudes and behavior. a link between empathy and concerns with negative evaluation helps explain why empathy can backfire. accordingly, using the minimization of evaluative concerns as an organizing principle, the author makes recommendations regarding when and how to encourage empathy in intergroup contexts, so that its potential to foster stronger social bonds across group boundaries can be fully realized (1)

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检索条件： Public relations. ( 主题词 )

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1 图书 Europe and the Anglo-Saxons
责任者 Francesca Tinti

出版信息 ,26/08/2021

ISBN 978-1-108-93195-3

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Francesca Tinti.Europe and the Anglo-Saxons.,26/08/2021.
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http://opac.cdclib.cn:80/opac/book/1003043259
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Europe and the Anglo-Saxons

Francesca Tinti.,26/08/2021.
2 图书 Truth and Post-Truth in Public Policy
责任者 Frank Fischer

出版信息 ,2021-09-12

ISBN 978-1-108-79607-1

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Frank Fischer.Truth and Post-Truth in Public Policy.,2021-09-12.
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http://opac.cdclib.cn:80/opac/book/1003043163
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Truth and Post-Truth in Public Policy

Frank Fischer.,2021-09-12.
3 图书 Mary Prince, Slavery, and Print Culture in the Anglophone Atlantic World
责任者 Juliet Shields

出版信息 ,2021-06-05

ISBN 978-1-108-79165-6

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Juliet Shields.Mary Prince, Slavery, and Print Culture in the Anglophone Atlantic World.,2021-06-05.
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http://opac.cdclib.cn:80/opac/book/1003043141
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Mary Prince, Slavery, and Print Culture in the Anglophone Atlantic World

Juliet Shields.,2021-06-05.
4 图书 Guerrilla P.R. 2.0
责任者 Levine, Michael

出版信息 Harper ,2008

ISBN 978-0-06-143852-3

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Levine, Michael.Guerrilla P.R. 2.0.Harper,2008.
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http://opac.cdclib.cn:80/opac/book/1003130397
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Guerrilla P.R. 2.0

Levine, Michael.Harper,2008.
5 图书 Empathy and Concern with Negative Evaluation in Intergroup Relations
责任者 Jacquie D. Vorauer

出版信息 ,2019-07-02

ISBN 978-1-108-71310-8

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Jacquie D. Vorauer.Empathy and Concern with Negative Evaluation in Intergroup Relations.,2019-07-02.
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http://opac.cdclib.cn:80/opac/book/1003043014
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Empathy and Concern with Negative Evaluation in Intergroup Relations

Jacquie D. Vorauer.,2019-07-02.
6 图书 The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur
责任者 Friedman, Caitlin ; Yorio, Kimberly

出版信息 William Morrow ,2004

ISBN 978-0-06-052158-5

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Friedman, Caitlin ; Yorio, Kimberly.The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur.William Morrow,2004.
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http://opac.cdclib.cn:80/opac/book/1003130369
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The Girl's Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur

Friedman, Caitlin ; Yorio, Kimberly.William Morrow,2004.
7 图书 The Cambridge Companion to Eighteenth-Century Thought
责任者 Frans De Bruyn

出版信息 ,20/05/2021

ISBN 978-1-107-44291-7

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Frans De Bruyn.The Cambridge Companion to Eighteenth-Century Thought.,20/05/2021.
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http://opac.cdclib.cn:80/opac/book/1003042766
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The Cambridge Companion to Eighteenth-Century Thought

Frans De Bruyn.,20/05/2021.
8 图书 Music Sketches
责任者 Friedemann Sallis

出版信息 ,29/01/2015

ISBN 978-0-5216-8554-2

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Friedemann Sallis.Music Sketches.,29/01/2015.
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Music Sketches

Friedemann Sallis.,29/01/2015.
9 图书 We Need to Talk
责任者 Matthew S. Levendusky

出版信息 ,2021-02-12

ISBN 978-1-00-904544-5

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Matthew S. Levendusky.We Need to Talk.,2021-02-12.
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http://opac.cdclib.cn:80/opac/book/1003042740
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We Need to Talk

Matthew S. Levendusky.,2021-02-12.
10 图书 Bad Boy Ballmer
责任者 Fredric Alan Maxwell

出版信息 Harper ,2003

ISBN 978-0-06-093541-2

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Fredric Alan Maxwell.Bad Boy Ballmer.Harper,2003.
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Bad Boy Ballmer

Fredric Alan Maxwell.Harper,2003.

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